Facebook Knows What You’re Doing (Even If You Don’t)

first_imgdave copeland If you think a site that pulls your Facebook status updates and FourSquare check-ins to tell the world if you’re hungover, doing drugs or looking to get fired is unsettling, consider this: It’s fairly simplistic when compared to what social networks will one day be able to figure out based on what you choose to broadcast to the world.Billed as “an experiment by Callum Haywood,” We Know What You’re Doing’s about page makes it clear that all of the information is pulled from the APIs of Facebook and FourSquare. In other words, all of the information is available to anyone with an Internet connection (We Know What You’re doing at least has the courtesy to x-out phone numbers that people post on the site, but otherwise the information appears to be unedited). Top Reasons to Go With Managed WordPress Hosting Tags:#privacy#web Related Posts Why Tech Companies Need Simpler Terms of Servic… Keep in mind that this is simply information that people are willingly and consciously sharing. As the people who study social media sentiment get better at what they’re doing, it’s inevitable that one day, enough information will be able to be culled from our status updates to create a competing site: We Know What You’re Doing (Even If You Don’t).For example, earlier this year Facebook’s Data Science team posted lists of songs people had listened to before they changed their status to enter a relationship and songs they had listened to after they broke off a relationship, as signaled by their profile. The data is raw, but it’s safe to imagine that even if people choose not to share their relationship statuses online, we may one day be able to infer enough from everything else they share to figure that out.It’s a goldmine for advertisers – push ads for couples’ getaways to people who are listening to Beyonce’s “Love On Top” and ads for online dating services for people who have put “The Cave” by Mumford & Sons on repeat.“It’s hard to predict where we’ll go, because we’re at the very early stages of this science,” Facebook’s Cameron ­Marlow said in a compelling profile in the most recent issue of Technology Review. “The number of potential things that we could ask of Facebook’s data is enormous.”Marlow heads a team of 12 researchers that “can swim in practically the entire ocean of personal data that Facebook maintains.” They blend math and programming with social science to draw all sorts of insights, and Marlow stressed throughout the article that the science is new and the team’s work is only beginning. (Facebook is expected to double the Data Science Team’s size within a year, and the team will take on a higher profile as Facebook tries to prove it’s more than just another site to house ads.)“For the first time,” Marlow said, “we have a microscope that not only lets us examine social behavior at a very fine level that we’ve never been able to see before but allows us to run experiments that millions of users are exposed to.” A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Google I/O: Introducing the Nexus 7-Inch Tablet Running Android Jelly Bean

first_imgjon mitchell Tags:#conferences#web A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting Related Posts center_img 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic… Photo by Eliot Weisberg/ReadWriteWeb. Creative Commons licensed.At Google I/O on Wednesday, Google and Asus revealed the new Nexus 7 tablet. It has a seven-inch, 1280-by-800 pixel screen. It runs the new Android 4.1 Jelly Bean, and it is built for Google Play and its new movies, TV shows and magazines announced at the same time.The new Nexus 7 is the first Android device to ship with Google Chrome as the default browser instead of the old Android browser. There is also a new YouTube app and an impressive Google Maps app with Google+ Local that lets you browse for local places to visit. The interior views of restaurants, bars and other businesses are now hooked up to the device’s gyroscope, so you can pan around and check the place out. “It’s just like being there.”The Nexus 7 is available today starting for $199, along with a $25 credit for the Google Play store.last_img read more

The Evolution of Startups in India — The Story Up Until Now

first_imgBefore we take a plunge into the Startup culture of India, let us first try understanding what exactly a startup is, and how does it function? Then we will tell the evolution of startups in India and the story until now.What is a Startup?Investopedia defines a startup as “a young company that is just beginning to develop.” A startups seeds are sown and sprouted either because the founder(s) have come up with a unique solution with a product (like a software or a physical product) or service. Usually, a product or service is to erase a complicated problem.Many times the startups product or service is to provide a more efficient way around recreating and distributing a product or service that is already a business.Success has its age-old formula inscribed in golden letters on every wall that reads:“In order to become the one percent, you must execute the right idea, in the right direction, at the right time.”When these three elements work in tandem, the output increases, the customer base expands, and the company automatically starts to grow exponentially.Why do certain start-ups succeed when others fail?Looking deeply into what does and doesn’t work for a startup, you will find that there is a lot more to a startup’s success than mere good luck and excellent conditions and coincidences.Having good luck, having favorable conditions, and experiencing great coincidences are only a small part of the business. You will need to: Ackansha Deoli Reasons to Outsource General Counsel Services f… Trends Driving the Loyalty Marketing Industry Tags:#Indian Businesses#startups#Tips for Startups Have an idea that is exciting, effective, and feasible.Hard-working management that knows how to bring the best in their employees.Ability to anticipate future trends and adapt quickly to the rapidly changing business environment.Presence of experienced Mentors who can effortlessly guide the team through tough times is always beneficial.Building a workplace that values purpose before profitsFailures, on the other hand, occur majorly due to the following reasons:Quitting too early in the process; lack of persistenceRunning out of money.Conceiving a wrong notion about the market: incorrect pricing, too slow on pick up, late in execution, etc.Afraid of taking risks, experimenting, and diving all forces in.Fearful of changes; inability to adapt.Now that we know what sets a successful startup apart from an unsuccessful one let’s take a peek into India’s work ecosystem.How did India utilize its resources to become a startup generating machine?India is a young country with 65 percent of its population falling under the age bracket of 25 to 35 years. The rise of startups in India didn’t happen overnight but slowly, over a gradual period. It was in the year 2008, after a global recession hit the world, that the first startup revolution began to take shape.The Great Recession caused businesses to reallocate their resources and lay off employees in large numbers. In India, it mostly affected the IT professionals, who grew extremely fearful for their jobs. This little fear, along with an insatiable aspiration to prove one’s mettle, shook the young nation. It didn’t take the countrymen long to break the shackles of mediocrity and rise above the challenge.The Startup Ecosystem as it is TODAY.Successful Startups almost always follow the same ideology:“Chase the vision, not the money, and the money will end up following you.” – Tony HsiehIn India, Startups are known for their flexible work culture, late-night parties, and an impartial and transparent work environment. According to Inc42, “India boasts more than 6,000 startups, and Prime Minister Narendra Modi is confident that 44 percent of these startups are based in Tier II and Tier III cities. And their numbers are only rising.” At the moment, India is the second-largest startup ecosystem in the world.According to a survey report by Innoven Capital, the major factors that make India one of the world’s most startup-friendly nations are:Cost of doing business is pretty low.Customers and vendors live nearby.With 7 million graduates passing out every year, the size of the domestic market is pretty encouraging.India has the 2nd largest internet user-base in the world.Earlier, the best talent was limited to big corporations only.The element and potential of entrepreneurship are seeping into Indian culture.More individuals and professionals have started to dissociate themselves from the more prominent brands.As Sanjay Nath, Co-founder and Managing Partner of Blume Ventures, tells YourStory:“Indian entrepreneurs never lacked imagination. But, in the last 10 years, the best talent has been limited to corporations. Now, that gap is being bridged. This reverse flow of talent is the most inspiring thing about the B2B startup sector right now.” List of 5 Indian startups that have done exceptionally well for their size and age.Take a look at these picks — as described in their websites. As a startup, you can always learn and imitate a successful business to build your own success. I have chosen these sites for their excellence.1. Milkbasket– delivers milk, bread, eggs, butter, juices, and other daily need items every morning, right at your doorstep, free of charge.2. Epigamia– is a Greek Yogurt brand that has taken the yogurt shelves in India by storm.3. StoryXpress– a Techstars-backed company, is an end-to-end video marketing platform that enables brands and retailers to convert their e-commerce product catalogs into videos at a fraction of the time and cost as compared to traditional video production houses.4. Forest Essentials– is an authentic, traditional skincare brand with its foundations in the ancient science of Ayurveda. A pioneer in the Luxury Ayurveda segment, today it has become the quintessential Indian beauty brand that combines the ancient beauty rituals of Ayurveda with a stylish, modern aesthetic for a more relevant emphasis on efficacy, sensorial experience, and pleasure of usage5. Paytm– is India’s largest leading payment gateway that offers comprehensive payment services for customer and merchants. We offer mobile payment solutions to over 7 million merchants and allow consumers to make seamless mobile payments from Cards, Bank Accounts, and Digital Credit, among others.The Indian youth and community aren’t afraid of casting aside their 9 to 5 jobs.These entrepreneurs are all set to break the glass ceiling and attain powerful leadership roles in their businesses, cities, and globally. As more Indian startups and entrepreneur become professionals, they look for increasing ways to succeed. New entrepreneurs and companies are encouraging their employees to express themselves freely. The new freedom to speak up and share ideas is allowing the Indian culture to get all manner of ideas for their success. Success builds on success. After all, even more than having an idea is the culture of the freedom to voice your ideas. The generation of new ideas in the workplace will decide whether or not that startup is going to succeed.center_img Related Posts How OKR’s Completely Transformed Our Culture Currently brewing great stories @StoryXpress.My quest for writing seems to be insatiable and I feel writing for others will not only solve their difficulties but will quench my thirst for writing too. Peppy and easy going; I am a great person to be on a team with. I am quick to learn and also, am quite passionate about what I do. China and America want the AI Prize Title: Who …last_img read more

Leadership Guide for Every Business Growth Stage

first_imgTags:#company growth#Entrepreneurs#Leadership#startups Related Posts It can be challenging to realize that you are in the midst of a moment of personal growth when it comes to business. As the day-to-day of your professional life moves more quickly, you are likely to evolve in your career.  Sometimes you change in your leadership role without even realizing a transformation has occurred. But, you’ll want a leadership guide for every business growth stage.Through every stage of growth, your business transitions to new knowledge, systems, and management.As this transition occurs, you and your role within the company changes too. I have found that revenue and headcount together are useful markers for uncovering where you are as a business. These precursors are there to warn you about the leadership role required. Typically, more revenue leads to the need for more employees. And, more employees leads to greater business complexity.As tangible growth occurs, you will need to adjust your leadership style.Fewer touchpoints with the expanding employee base alone can drive this need for change. Looking back on how I have evolved as an executive, I’ve come to delineate my transitions to four distinct stages. Each stage has informed and evolved my personal leadership growth as well as the skills and approaches required of those around me.Stage 1: This first phase is associated with roughly $0 and $10 million in revenue and typically less than 50 employees. Usually, everyone in the organization knows a lot of the organization’s day-to-day and interactions are very cross-functional; sometimes, a single individual is wearing multiple hats of responsibility.Stage 2: The second phase is demarcated somewhere between $10-25 million, and you are likely approaching the 100-employee mark. In this phase, cross-functional responsibilities and “athletes” begin to be replaced with individuals with specific domains of expertise.Stage 3: The third phase is far removed from the first phase. ARR is now moving from $25M to over $100M, and your headcount has at least doubled to the north of the 200 million mark.Stage 4: In the fourth phase, revenue is moving to the north of $500 million, and headcount is likely expanding rapidly on both an organic and inorganic (M&A) basis. Phase IV begins to mark the transition into a platform business as opposed to a limited product company.(For the sake of this discussion we will only focus on these first four phases.)As an entrepreneur looking to become a business leader, you will need to know and anticipate how and when your role within the company will need to evolve. Watch and be aware of what is necessary as your organization matures through these phases.The Entrepreneurial SpiritThe first phase is often a bit messy because it is the period when the entrepreneurial spirit is strong, and rapid pivots are often critical. A better moniker for this is the “figure it out” phase. To be clear, in this crucial phase long-term planning is not always optimal. This period is often focused merely on survival. The points may also be incremental points of substantiation to the company’s value proposition.These incremental gains are critical to surviving your way to another investment cycle.Watch as you move through each investment cycle contained in another quarter, another month, another week, and even another day. The company and all who work in it need to have a survival mentality. All of you must be trying to get the business off the ground with the goal of keeping it in the air. At this phase, your thoughts are not centered on leadership; it is a phase of pure entrepreneurship – pretty or sustainable are less important than good enough and validated.This phase is often defined by the will of a single individual or a limited number of individuals putting the organization first no matter what.Sometimes the founder is carrying all the weight on their backs and doing whatever is necessary to get to the $10 million thresholds of sustainable profitability and product validation. As your organization approaches $10 million in ARR, you start to understand better whether or not your concept has a market and is sustainable.What is the primary value we provide to our customers? Think of the Pony Express.Why do clients and customers buy from us repeatedly? What distractions or legacy thinking overhangs exist and is our value proposition in the best “package” or could that “package” change or evolve? I like to utilize the tale of two cities to illustrate this latter point best. I use the cities of St. Joseph, MO, and Kansas City, MO. I grew up in Missouri, and for me, the story of the evolution of St. Joseph and Kansas City typifies the potential pitfalls when you fall in love with your “package” vs. your “value.”St. Joseph, MO was home to the Pony Express; this city was the hub for moving information and resources from the East to West. What the people of St. Joseph and the Pony Express were good at was moving information and goods. The moving of this information and goods was their value proposition.The business of the Pony Express’ first business iteration was delivering this value (information and goods).They came up with using a series of cowboys, on horses, creating a relay for the movement of this information and goods (not pretty, but practical enough).However, a time came when the town of St. Joseph needed to move from its own Phase I and transition into Phase II. As the necessary “package” (the Pony Express business) was about to change. The entrepreneurial business plan was about to be replaced with a repeatable business model — because — it was scalable.As the steam engine gained popularity and railroads became the next tool (package) for facilitating the value proposition.The new tool (steam engine) was implemented for the moving of the goods and information. The city of St. Joseph passed on the opportunity to leverage this new technology. The city of St. Joseph erroneously believed their system worked the best (i.e., leveraging horses), and they had fallen in love with their system. The city was sure that what they had been doing in the past was the best, so they didn’t even consider a new idea, a new tool, or a new strategy.Enter the railroad industry — a new tool.When the railroad came looking (with their new tool) they looked elsewhere, ultimately discovering a no-name cow town further south to serve as their railway hub between the East and the West — and that town is now Kansas City.The transition from Phase I to Phase II in business may very well facilitate some key pivots. You have to be laser-focused on your value proposition and to provide and to invest in a few core, repeatable strengths within your business.Find Your Strengths and Double DownIn the second phase of your business, the focus will shift from survival to how you can hone the bullseye of your business’s core. You’ll focus on key strengths and the repeatability of your business’s solutions.As an executive, you’ve evolved from being a startup entrepreneur to leading and initiating the creation of a system. Why something happens becomes more important than the fact that something happens.You will need to begin to think and act for the long-term. Scalable thinking begins to replace survival thinking.While you may have had an array of product offerings as you tried to find a market in the entrepreneurial phase by throwing a lot of spaghetti against the wall. By now, you will have discovered one or two individuals who are the main drivers of your business and value proposition.As a leader in the growth stage, you will have taken the time to define the core areas of focus, and you begin to transition from a “get it done” mentality. You find your group of generalists and move to repeatable, systematic behaviors, approaches, and domain experts.The entire business must become more systematic so that you can tweak and hone your processes for scalability.In this business stage, you aren’t just using individual efforts to simply overcome or drive the outcomes for survival. The worry of day-to-day existence and the urge to simply intervene and “make it happen” must now be replaced with systemic learnings.The stage of letting go of a few things can be a tough transition for many founders/entrepreneurs. For example, you’ll have to resist the urge to jump in and take over the sales meeting and allowing a new sales rep to fumble their way through.Here is where your leadership has to move forward. You can’t stay in the “fumbles” approach.You have to move to informing your team with a systemic approach to training, coaching, and onboarding key individuals. This can be accomplished even better with technology. I often refer to this stage with my colleagues as allowing ourselves to blow off digits (creating incremental learning lessons) vs. severing limbs (losing the sale, in this example).It is a dangerous journey finding this balance and can be very difficult for managers. This stage is critical to making it through Phase II successfully.While you’re identifying the vital aspects of the business and improving the system — something else — potentially dangerous happens if you don’t pay attention. You’ve added a large number of new employees, and the day-to-day decision-making moves further away from the leadership team.The “central nervous system” of the organization has migrated. The effectiveness of the systems and processes that are created throughout Phase II — will now become exposed in Phase III.Crossing the Founder’s Chasm: Entrepreneurship vs. LeadershipPhase II has been about leading the team to establish systems. You have removed the emotional tendencies to allow learning moments. Your system improvement observations have taken place. If you were effective in Phase II, you would have felt yourself begin to slide back, empowering the domain experts and allowing the business disciplines to take over.Phase III is about the transition from the front of the line leadership to what I like to call dog-sled leadership.In Phase III, the team and disciplines (processes, systems, cultural tendencies) must now guide the business. Your role is to support the identified needs of the team. Phase III is a natural transition to simply guiding the team vs. pulling the team. Leadership vs. Entrepreneurship is now in full effect.In Phase III,  you know what the company can do well. You have faced what the market actually wants. The question now becomes at what velocity can you execute.As the leader of the business, you need to develop new abilities.You are no longer an entrepreneur focused on what the market is telling you. You need to step away from your emotions and pride of ownership and move into systems that empower others to be excellent in their roles.You need systems and processes for almost everything your organization now effectuates.evaluating market/user feedbacktrainingonboarding the teamaligning the team’s objectivesassessing performanceconsistent sales, servicing models and escalationsStandardization of the back-office. By now, mistakes can’t repeatedly be happening, as you shouldn’t be making the same mistakes twice.Through the prior two phases, you have been the lead dog on the team. But as you cross the founder’s chasm to real leadership, you are now sitting in the musher’s chair.As a musher, your job isn’t pulling in a single direction – you need to be focused on aligning the entire team, feeding and nurturing the team and letting the crew pull the sled. You are now merely setting the direction of the company, and the team is doing the pulling.You must now focus on making sure they are happy, healthy, and pulling in the same direction. At this point, you and the leadership team have moved out of specialty roles where you know all aspects of the processes and operations to hire and round out teams of highly-specialized experts.Show Me Your Friends, and I’ll Show You Your FutureThe final stage of leadership is a bit more challenging to break down. The one key factor I’ve discovered that leads to success at this stage is the processes and systems that were key to leadership in the evolution of the business through the prior three stages. At this point, you need to be critical of who you surround yourself with. Honestly, this is the key to ultimate success as you’ve grown into a substantial organization.Placing your trust in your leadership team is crucial to ensuring that your business continues to be successful.You will need to trust them to understand the importance of having difficult conversations.Speaking up when something is going wrongPassing on to your team the ability to take a critical eye to the business and the rest of the organization.Ensuring the people who are going to take over your previous roles have the skills and confidence to run the company.If you are traveling at an excessively high speed, even a small wobble can cause the wheels to come off.To avoid having any part of the business come apart, you need to surround yourself with people you trust to be willing, to tell the truth, and surface the difficult but necessary topics. It requires a high degree of confidence to believe that people will stand up and speak out when something is not optimal.When you are responsible for running a business at scale, you need to be able to rely on a great leadership team who can avoid potentially harmful mistakes when something needs to be fixed.As your business grows, the level of your day-to-day involvement will inevitably change. Hopefully, my own experiences serve as a rough guide to help you navigate your role during each step of your company’s journey. What Nobody Teaches You About Getting Your Star… Trends Driving the Loyalty Marketing Industry How OKR’s Completely Transformed Our Culture Craig Powell Craig Powell is a technology executive and visionary who leads companies to achieving market leadership within their respective industries. A leader with an affinity for cultivating strong relationship and securing strategic partnerships to rapidly scale, he’s also an avid proponent of creating “winning cultures” that are dedicated to the principles of transparency, communication and individual responsibility. When not leading the charge toward the future of mobile workforce management as President and CEO of Motus, Craig sits on the board of the charitable organizations Your Grateful Nation, Beat the Streets and JVS. China and America want the AI Prize Title: Who …last_img read more

5 Itchy Reasons Why You’re Blowing Your Advertising Budget

first_imgHow Data Analytics Can Save Lives Tags:#advertising#analytics#tracking Dmytro is a CEO at Solvid, a creative content creation agency based in London. He’s also the founder of Pridicto, a web analytics startup. His work has been featured in various publications, including Entrepreneur.com, TechRadar, Hackernoon, TNW, Huff Post, and ReadWrite. 3. Superficial usage of SEO.There are few better forms of building brand awareness and attracting conversions than through the use of SEO. SEO makes for one of the best ROIs in advertising. An inbound marketing technique that unintrusively materializes under the noses of your target market at a time when they’ve expressed an interest in your product by conducting a search engine query.The problem with SEO is that it only reaches the right audiences when utilized correctly. Yes, keywording is a significant part of SEO, but that doesn’t mean that you can stuff a marketing piece with a dozen half-relevant phrases and expect results. To drive traffic through SEO, it’s essential to identify valuable keywords that users are searching for that other businesses haven’t yet exploited. Spending a little time experimenting with MOZ’s Keyword Explorer can work wonders for your SEO insights and can even help in generating those perfect taglines that can make your campaign much more visible to prospective customers.Another tool you may want to utilize is Ahrefs’ Keyword Explorer. Its massive database is capable of showing the difficulty, potential traffic volume, and estimated CPC of pretty much any keyword/key phrase.SEO is also great for providing insights into your customer base. Factors like how they search, how they browse, the language they use, the technology the company utilizes, and the region in which they live can all be discovered via effective planning.4. You’re angling for instant gratification.You must remember that your advertising campaign is a process that won’t be completed if it’s not allowed a credible amount of time to develop.We, as a society, are consumed by instant gratification, but successful campaigns that live longer in the memory focus on creating six to 12 impressions for target audiences over a more extended period.Be sure to remember that your campaign will take time, and it’s important to practice patience while working on appealing to prospective customers. Resist the temptation of blowing your budget on a short term campaign filled with expensive, aggressive adverts that might carry a ‘wow’ factor in the short term before ultimately becoming forgotten further down the line.5. You haven’t built an appealing offer or landing page.Fundamentally your advertising campaign is designed to raise awareness of the quality of your brand and its products. It could be that you’ve constructed an excellent and nuanced campaign that perfectly draws the right audiences onto your website. But then what? You’ve spent your money on advertising, and prospective customers are clicking onto a terrible landing page.Take some time to consider the bigger picture when generating an advertising campaign. If you promise browsers that your business is the best option they have, be sure to back it up with a website that’s fit for purpose.Tools like Leadpages and Instapage specialize in helping website owners build active landing pages.Primarily, the best campaign will understand that a company’s website will be continuing the message being broadcast to target markets. Make sure that your landing page continues to assert why your business is the best: impressive factors like customer reviews and awards can do your landing page a world of good here.It’s also advantageous to review the type of offers that you’re presenting to prospective customers too. Remember to identify who exactly your target audience is before constructing an offer to solidify their interest. When it comes to advertising goods and services online, there’s no room to rest on your laurels. It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. There are five itchy reasons why you’re blowing your advertising budget.Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets.These budgets can be blown on unfocused or unengaging campaigns. There are plenty of reasons for going over budget. But, in an era of unprecedented interconnectivity, there should be no excuses for allowing an advertising campaign to fall flat. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone.Digital Ad Spending WorldwideImage Source: eMarketerHere, we take a look at the five most common reasons why advertising campaigns fail.1. You didn’t commit enough time to initial market research.Advertising is a dynamic and fast-evolving behemoth of an industry. You must find a platform that compliments your target audience. But firstly, who is your target audience? A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group.Advertising is a job that’s heavily focused on providing audiences with visuals and messages. It can be easy to assume that you know best. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures.Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. These potential customers can take the form of surveys or focus groups, depending on the size of your ambitions. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. You’ll find your customers interacting here directly and cost-effectively.2. You’re failing to monitor your performance.The fundamental reason why businesses have no excuses when it comes to throwing money into a failing advertising campaign is that it’s never been easier to measure their progress.The internet is awash with useful tools that provide expert insights into how your campaign is performing. From following the click-through-rates of your call-to-actions to checking out where your traffic’s coming from – there are plenty of approaches that help you to understand which particular investments are paying off, and where you’re potentially over-spending.There’re numerous tools that not only monitor the sources of your traffic but also recognize the quality of it too. There’s no chance of being fooled by the visits of bots when studying your highest value referrals.Tools you may want to check out:WordStream – helps analyze, optimize and cut costs of your paid adsGoogle Analytics – a free, comprehensive tool for analyzing your site’s visitors and their behaviorAhrefs – allows you to keep a finger on a pulse when it comes to organic rankings and backlinksFinteza – evaluate traffic quality, detect bots and keep track of conversionsHotjar – easy-to-understand heatmaps that show exactly what your visitors do when on your website Dmytro Spilkacenter_img AI is Not the Holy Grail of Sales, at Least Not… Related Posts AI: How it’s Impacting Surveillance Data Storage Trends Driving the Loyalty Marketing Industrylast_img read more

6 Best Video Conferencing Services for Small Businesses

first_imgYour business doesn’t have thousands of employees or millions of dollars to spend on unnecessary extras. Don’t waste money on conferencing software that charges you for features you don’t need and users you don’t have.Instead, check out the best conference services for small or medium-sized businesses. You’re more likely to find a solution that provides what your growing company needs.1. Vast ConferenceFor the perfect combination of simplicity, value, and flexibility, look no further than Vast Conference, which offers a host of features across all devices at a low price. Not only does Vast Conference offer the usual — HD audio conferencing, online meetings, video calls with screen sharing, and mobile meetings — but it also provides unique perks that make SMB owners’ lives a little easier.Vast Conference puts the user experience first by allowing an unlimited amount of users to join from all popular browsers. They can do this on any device, with no downloads required. For $11.99 per month, customers get access to rich analysis tools, calendar integrations, and easily accessible meeting recordings.2. GoToMeetingUsed by enterprises and small businesses alike, GoToMeeting set the standard for what to expect in video conferencing. The starter plan of $14 per user per month lets up to 10 participants engage with one another through a tried-and-true video solution.GoToMeeting gained traction by creating one of the easiest tools to use. You only need a moment to join a video call from either your desktop or mobile device. Hosts can customize each meeting with options like voice commands and cloud recording. Even mobile users can share their screens with the group, a great feature for SMBs with remote teams. 3. ZoomA top freemium solution in video conferencing, Zoom can help SMBs with limited budgets find their footing. The free plan allows companies to host up to 100 participants and hold unlimited meetings. Group meetings in the free version cap out at 40 minutes, however. The basic plan of $14.99 per user per month ups that limit to 24 hours, though, in case you want to break some records.Zoom integrates with a variety of productivity tools, including Stack Overflow and MailChimp, enabling SMBs to keep their digital ducks in a row. With a variety of solutions from meetings to webinars to phone systems, Zoom lives up to its name by helping businesses grow and connect quickly.4. Google MeetThe familiarity of Google products makes Google Meet an easy-to-use video conferencing option for SMBs. The conferencing function is fully integrated with G Suite, providing easy meeting setup and invites from Gmail and Google Calendar. Add in the fact that there’s no need to worry about whether your teammates, clients, or customers have the right accounts or plug-ins to join. This ease makes it a great option for SMBs looking for a hassle-free solution.Conferencing is bundled with other G Suite services, such as business email and cloud storage. Plans start as low as $6 per user per month. Face-to-face meetings can happen with up to 25, 50, or 100 people at a time, depending on the level. You can utilize the Enterprise plan to live stream your meeting to up to 100,000 viewers.5. ZohoSpanning the business software space, including CRM and marketing solutions, Zoho does more than handle your video conferencing needs. Zoho does that, too, though — and does it well. Users can create and join meetings via desktop or mobile, chat via an instant messaging client, and share downloaded meetings at the touch of a button.Zoho provides a robust tool kit for managers and moderators as well. Meeting hosts can swap presenters, mute participants, and lock meetings to eliminate interruptions. They can even standardize camera settings for attendees to ensure everything looks clean and polished for the recording. 6. WherebyA perfect entry point for solopreneurs, freelancers, and small shops, Whereby is a video conferencing-only solution that offers Free, Pro, and Business tiers. Each offers some level of customization, from branded rooms to custom domains, but users are capped at 12 meeting participants at a time. Where Whereby stands out is its usability. Ranked by review site G2 Crowd as the easiest video conferencing tool to use, Whereby’s interface is simple. Users can join with one click, and they can adjust settings like chat from a six-button toolbar at the bottom of the window. For most SMB users, the $9.99 Pro plan is a good balance of features and price. Which video conferencing solution should your business choose? Most providers offer free trials that last up to two weeks, so take advantage of the opportunity to explore your options and test different features. Your business is unique, and it deserves a unique solution to match. Massive Non-Desk Workforce is an Opportunity fo… Brad AndersonEditor In Chief at ReadWrite Tags:#Entrepreneur#Remote Teams#remote work#small business#startup#team communication#tech tools#video conference#Video Conferencing#video conferencing services Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. Top 5 Areas Where Companies Want IoT Solutions 3 Areas of Your Business that Need Tech Now Related Posts With This One Question, You’ll Never Need an Ic…last_img read more

HWL: Indian women thrashed by Netherlands, out of Olympic race

first_imgThe Indian women’s team’s chances of qualifying for the 2016 Rio Olympics were quashed once and for all after being thrashed 0-7 by Olympic champions Holland in the quarterfinals of the Hockey World League (HWL) semifinal here.After failing to get the lone Olympic berth at the 2014 Asian Games, India needed to finish in top-3 of this 10-team tournament to qualify for the prestigious quadrennial event. But with Tuesday’s loss, it ends India’s hopes of playing in the Brazilian metropolis next year.The Netherlands went into the attack in the very first minute as Naomi van Ass was successful in scoring the first goal, leaving the Indian eves stunned.Trailing 0-1, India counter attacked three minutes later as forward Vandana Katariya’s shot was saved by the Netherlands goalie. But the World No.1 side reverted in the eighth minute when they got their first penalty corner. Willemijn Bos took the flick and hit the ball hard towards the goal where Lidewij Welten, standing next to the post, deflected the ball in to take a 2-0 lead.In the 12th minute, the Dutch had another chance with a penalty corner but the opportunity was saved by defender Namita Toppo as she ran out to clear the danger.Right in to the second quarter, Netherlands had another penalty corner which was slapped in by Caia van Maasakker to register the third goal for her team. Not wasting time, Netherlands were yet again in the Indian D and a good pass to Ginella Zerbo was converted in the 18th minute with which the three time Olympic champions took a 4-0 lead.advertisementThe seven time World Champions continued their attack through another penalty corner to score their fifth goal in the 26th minute, coming from the stick of van Maasakker. Next minute, Netherlands had one more penalty corner but this time Indian goalkeeper Savita made a save to enter halftime with a 0-5 deficit.With the change of sides, India played better as they did not allow any more goals to be scored in the third quarter. They increased their tempo of attack and also looked for opportunities but proved unsuccessful in finding the net.Despite conceding several goals, goalie Savita also came up with some brilliant saves, especially in the second half to restrict the Dutch. She made as many as two saves in the third quarter.Six minutes into the third session, India got their first penalty corner but they totally missed the opportunity. In the 48th minute, Lidewij Welten entered the Indian D from the left flank and was tackled by Savita but she still managed to deflect the ball into the net, taking the score to 6-0.Five minutes later, Netherlands converted another penalty corner via Xan de Waard as she did no mistake in finding the net to win the match 7-0. While Netherlands progressed to the semifinals where they will play Australia, India will play Italy in the 5-8 position playoff on Thursday.last_img read more

Americans are overworked but aren’t taking time off. What gives?

first_imgThe American economy is experiencing a sea change — and if you’re still working in the old economy, you know more than anyone that something’s gotta give.Let me give you an example:Americans aren’t taking vacations: One-quarter of U.S. employees have no paid vacation time, and of those that do, only 57% of them are using all that’s given to them.At the same time, 70% are unengaged at work and 60% feel that they should have chosen a different career.Did you get that? The traditional workforce is unengaged and unhappy with the work they have, but aren’t even allowing themselves to take the time off that they’re given.This is a very different story from the one we’re hearing from freelancers — who don’t have any paid vacation time — of whom two-thirds are planning on taking a vacation this summer, and 88% wouldn’t trade their freelance lifestyle for a traditional 9-5.In other words, the new workforce knows that overworking is bad for your health, that it makes us less productive, and that it’s time to pioneer a new way of working and living.It’s funny that of the “100 best companies to work for in America,” there’s no place for “your own.” Particularly when the independent workforce is the one creating the new metric by which success will be measured: meaningful independence.This isn’t some new hippy ideal. It’s being played out in real time.You can see it in the growing number of freelance workers, in the two-fifths of Americans who have voluntarily taken steps to reduce the number of hours they work (and the 86% of those who are happy with the change), or the 78% of Americans who think of “personal freedom” as the new American dream.This is the defining characteristic of the freelance workforce. They’re not taking the economy over by brute force — they’re starting a Quiet Revolution.They’re building their own economic infrastructure to support their way of living. They’re providing stability and security for each other so that there’s space to take risks and take their side gigs and creative pursuits to the next level.Freelancers want to build lives that work for them — lives that allow them to take a break, spend time with their friends or families, or lay on the beach if they need.This isn’t about more time for sunshine — it’s about not feeling guilty when we need to take time out for ourselves.Freelancers, are you giving yourself any time off this summer?last_img read more

Sonys Top Executives to Return Bonuses Nikkei

first_imgSony Corp’s top executives will return their annual bonuses as the company’s electronics business struggles with losses, the Nikkei reported.About 40 executives involved with the electronics and headquarters operations will give up amounts equivalent to 30-35 percent of their annual pay as proposed by Chief Executive Kazuo Hirai, the daily said.The bonuses to be handed back could reach as much as 1 billion yen ($9.8 million), the Nikkei reported.Sony will report on Wednesday results for the year ended March 31.The company will also put on hold commercial development of OLED (organic-light emitting diode) television and focus on the 4K ultra high-definition LCD TVs to bring its TV business back to profitability, the daily said in a separate report.Sony said in February it would spin off its TV operations into a separate business and sell its Vaio personal computer division as part of a broad restructuring.last_img read more

India is too juicy a market for Tik Tok to abandon over

first_imgA general view of the atmosphere during the TikTok US launch celebration at NeueHouse Hollywood on August 1, 2018, in Los Angeles, California. TikTok is planning to strengthen content moderation in India. Joe Scarnici/Getty ImagesA court ban is not deterring ByteDance, the parent company of Chinese video app Tik Tok, from upgrading its India operations. Google Play and Apple App Store ditched the app that has some 120 million users in India following a Madras High Court order that agreed to a petitioner’s view that the popular short video app encouraged sharing of pornography.Bytedance plans to invest up to $1 billion in India to tap into the country with one of the world’s largest number of smartphone users, media reports say. At 33.4 per cent, India ranks only 44th in smartphone penetration. But 447 million phone users among a population of 1.3-billion is a mouth-watering prospect for any app company. Tik Tok plans to increase the workforce in India to 1,000 this year, according to reports.”We are obviously disappointed by the current developments, but we are also very optimistic that we will resolve this issue. We remain committed to our Indian users. As a company, we are looking to invest $1 billion over the next three years in India, that is how bullish we will remain to be here”, a PTI report said quoting ByteDance director (international public policy) Helena Lersch.The company has been strengthening its content moderation policies over the last months, one of the weak areas that apparently invited the court’s wrath. The content moderation team in India, which reviews the posts via a machine-learning tool, is proficient in 14 local languages and can make the culturally relevant decision. Lersch says Tik Tok plans to appoint a 250-personnel strong contingent of content moderation staff in India, the report said citing the official. TikTok parent ByteDance plans to strengthen Indian presence with more personnel and apps.Zhang Yiming-founded ByteDance is reportedly one of the world’s most valuable start-ups backed by investors like SoftBank, General Atlantic, KKR and Sequoia. The company makes available other platforms like Vigo Video and Helo for content creation and sharing. Following the Madras High Court’s April 3, 2019, order,there is an India-wide ban on Tik Tok, though the current users can continue to use the app. The company is challenging the ban. ByteDance is also readying a music-sharing app to compete with the likes of Spotify, Gaana, Wynk, and JioSaavn in India, according to reports. The company hopes to disrupt the music curating app scene in India. ByteDance’s strategy includes focussing on tier two and three cities of India, according to reports. This offers vast diversity if local music content is streamed, industry observers say. ByteDance can adequately leverage its resource and technology to capture a major portion of the Indian market that could open the doors for the company to tap into the vast Indian diaspora.last_img read more